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Please use this identifier to cite or link to this item: http://tustr.lib.tust.edu.tw:8080/ir/handle/987654321/1008

Title: 嬌生超涵水每日拋隱形眼鏡之行銷企劃案
Authors: 黃雅涵
衛亭妤
鍾佳琦
Keywords: 商務企劃書
眼鏡專題
隱形眼鏡
產品企劃書
Date: 2013-01-01
Issue Date: 2013-03-05 11:40:47 (UTC+8)
Abstract: 隨著現代科技與醫療進步,近視者已可利用手術來矯正度數,但大多數的人卻因為害怕雷射手術失敗導致失明的風險,以及手術後併發症的質疑,致使許多人對於雷射手術裹足不前,因此,隱形眼鏡不但成了大眾出門的必備佳品,甚至針對不同消費者的需求,進而推出了拋棄式隱形眼鏡。
Appears in Collections:[商務與觀光企劃系] 畢業專題

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