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Please use this identifier to cite or link to this item: http://mitustr.lib.mitust.edu.tw:8080/ir/handle/987654321/716

Title: Factors hindering acceptance of using cloud services in university: A case study
Authors: Lee, Yu-Ting
Wu, Wei-Wen
Lan, Lawrence W.
藍武王
Contributors: 電視與網路行銷管理系
國際貿易系
Keywords: Cloud computing, cloud services, two-theme DEMATEL, university
Date: 2011-05
Issue Date: 2011-05-26 22:51:35 (UTC+8)
Publisher: Emerald
Abstract: Purpose - This paper proposed a novel evaluation framework to explore the “root
causes” that hinder the acceptance of using internal cloud services in a university.
Design/methodology/approach - The proposed evaluation framework incorporates the duo-theme DEMATEL (Decision Making Trial and Evaluation Laboratory) with TAM (Technology Acceptance Model). The operational procedures were proposed
and tested on a university during the post-implementation phase after introducing the
internal cloud services.
Findings - According to the results, clear understanding and operational ease under
the theme Perceived Ease of Use (PEOU) are more imperative; whereas improved
usefulness and productivity under the theme Perceived Usefulness (PU) are more
urgent to foster the usage of internal clouds in the case university.
Research limitations/implications - Based on the findings, some intervention
activities were suggested to enhance the level of users’ acceptance of internal cloud
solutions in the case university. However, the results should not be generalized to
apply to other educational establishments.
Practical implications - To reduce the resistance from using internal clouds, some
necessary intervention activities such as developing attractive training programs,
creating interesting workshops, and rewriting user friendly manual or handbook are recommended.
Originality/value – The novel two-theme DEMATEL has greatly contributed to the
conventional one-theme DEMATEL theory. The proposed two-theme DEMATEL procedures were the first attempt to evaluate the acceptance of using internal clouds in university. The results have provided manifest root-causes under two distinct themes, which help derive effectual intervention activities to foster the acceptance of usage of internal clouds in a university.
Relation: The Electronic Library (SSCI)
Appears in Collections:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

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