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Title: Using Hybrid Method to Evaluate the Green Performance in Uncertainty
Authors: Tseng, Ming-Lang
Lan, Lawrence W.
Wang, Ray
Chiu, Anthony
Cheng, Hui-Ping
Contributors: 電視與網路行銷管理系
Keywords: Analytic network process, Importance-performance analysis, Fuzzy set theory, Balanced scorecard, Green performance
Date: 2011-03
Issue Date: 2011-05-27 00:29:17 (UTC+8)
Publisher: Springer Science
Abstract: Green performance measure is vital for
enterprises in making continuous improvements
to maintain sustainable competitive advantages. Evaluation of green performance, however, is a challenging task due to the dependence complexity of the aspects, criteria, and the linguistic vagueness of some qualitative information and
quantitative data together. To deal with this issue, this study proposes a novel approach to evaluate the dependence aspects and criteria of firm’s green performance. The rationale of the proposed approach, namely green network balanced scorecard, is using balanced scorecard to combine fuzzy set theory with analytical network process
(ANP) and importance-performance analysis
(IPA) methods, wherein fuzzy set theory accounts for the linguistic vagueness of qualitative criteria and ANP converts the relations among the dependence aspects and criteria into an intelligible structural modeling used IPA. For the empirical case study, four dependence aspects and 34 green performance criteria for PCB firms in Taiwan
were evaluated. The managerial implications are discussed.
Relation: Environmental Monitoring and Assessment, Vol. 175, Nos. 1-4, pp. 367-385 (SCI)
Appears in Collections:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

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