Ta Hwa University of Science and Technology Institutional Repository:Item 987654321/734
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 329/330
造访人次 : 2370675      在线人数 : 157
RC Version 5.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 进阶搜寻

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tustr.lib.tust.edu.tw:8080/ir/handle/987654321/734

题名: The Construction of an Evaluation Model for After-school Programs
作者: 李欣怡
楊熾能
林俊宇
贡献者: 中華大學
大華技術學院
中華大學
关键词: Service Quality, After-school Programs, Marketing Strategy,
日期: 2011-05-31
上传时间: 2011-07-01 15:59:55 (UTC+8)
出版者: Korea,AICIT, S
摘要: During the past few decades, various types of after-school programs for children have been set up
dramatically in Taiwan due to social structure changes. This research aims to construct an evaluation
model for after-school programs, based on the viewpoints of theories and practices and incorporated
both the service quality and the marketing strategy. After a thorough literature review and interview
with experts, an evaluation hierarchy, which consists of the factors that should be considered in
evaluating after-school programs, is constructed. Experts are invited to fill out a questionnaire based
on the hierarchy. Analytic hierarchy process (AHP) is used to calculate the relative importance of the
factors. The developed evaluation model shall provide an effective and objective mechanism for
evaluating after-school programs.
關聯: Advances in Information Sciences and Service Sciences, 3(4), 147-154
显示于类别:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

文件中的档案:

档案 描述 大小格式浏览次数
0_AISS_The construction of an evaluation model f.pdf748KbAdobe PDF2387检视/开启


在TUSTIR中所有的数据项都受到原著作权保护.

 


DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈