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题名: The Construction of an Evaluation Model for After-school Programs
作者: 李欣怡
贡献者: 中華大學
关键词: Service Quality, After-school Programs, Marketing Strategy,
日期: 2011-05-31
上传时间: 2011-07-01 15:59:55 (UTC+8)
出版者: Korea,AICIT, S
摘要: During the past few decades, various types of after-school programs for children have been set up
dramatically in Taiwan due to social structure changes. This research aims to construct an evaluation
model for after-school programs, based on the viewpoints of theories and practices and incorporated
both the service quality and the marketing strategy. After a thorough literature review and interview
with experts, an evaluation hierarchy, which consists of the factors that should be considered in
evaluating after-school programs, is constructed. Experts are invited to fill out a questionnaire based
on the hierarchy. Analytic hierarchy process (AHP) is used to calculate the relative importance of the
factors. The developed evaluation model shall provide an effective and objective mechanism for
evaluating after-school programs.
關聯: Advances in Information Sciences and Service Sciences, 3(4), 147-154
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