Minth University of Science and Technology:Item 987654321/737
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 330/331
造访人次 : 3478617      在线人数 : 18
RC Version 5.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 进阶搜寻


题名: 应用AHP 法评量顾客满意度分析-以量贩店为例
A Customer Satisfaction Analysis by Applying Analytic
作者: 楊熾能
贡献者: 大華技術學院
关键词: customer satisfaction;analytic hierarchy process (AHP);hypermarket
日期: 2011-03-22
上传时间: 2011-07-01 16:38:44 (UTC+8)
出版者: USA, Scientific Research Publishing
摘要: Customer satisfaction is a crucial index in customer relationship management (CRM), and it has
been studied extensively in the service industry. In addition, customer satisfaction has become a focus of marketing
strategy in enterprise planning. This paper, thus, utilizes the analytic hierarchy process (AHP) to evaluate
the degrees of customer satisfaction in hypermarkets. By adopting AHP, a hierarchy with criteria and
sub-criteria for evaluating customer satisfaction is constructed, and pairwise comparison is performed to calculate
the relative importance of criteria and sub-criteria. The results can be a reference for hypermarket managers
to understand which factors should be emphasized in order to increase customer satisfaction.
關聯: Conference on Engineering and Business Management (EBM 2011),1655-1658
显示于类别:[電視與網路行銷管理系] 專書、期刊論文或研討會議論文


档案 描述 大小格式浏览次数
应用AHP 法评量顾客满意度分析-以量贩店为例.doc611KbMicrosoft Word2624检视/开启



DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈