New car owners’ repurchase behaviors on physical damage coverage insurance policies in Taiwan

Please use this identifier to cite or link to this item: http://mitustr.lib.mitust.edu.tw:8080/ir/handle/987654321/842

Title:	New car owners’ repurchase behaviors on physical damage coverage insurance policies in Taiwan
Authors:	Lan, Lawrence W. Wang, Ming-Jyh 藍武王 Wen, Chieh-Hua 溫傑華王明智
Contributors:	電視與網路行銷管理系
Keywords:	Auto insurance policy discrete choice model physical damage coverage repurchase behavior
Date:	2011-10
Issue Date:	2012-03-05 19:47:15 (UTC+8)
Publisher:	Asia Pacific Business Innovation and Technology Management Society
Abstract:	This paper elucidates the new car owners’ repurchase behaviors on physical damage coverage (PDC)—high-premium non-compulsory auto insurance policies (AIPs) in Taiwan. A Multinomial logit (ML)and two nested logit (NL) modeling structures are attempted. The models are estimated with a five-year dataset of 7,172 insured records extracted from the data bank of a non-life insurance company in Taiwan. The ML estimation results indicate that car owner’s age, vehicle brand and engine capacity are significant factors affecting the new car owners’ repurchase behaviors on PDC policies in the subsequent years. Of the two NL structures, the NL(I) model statistically outperforms the NL(II) model and also statistically rejects the ML model, suggesting that the NL(I) model can best elucidate the car owners’ repurchase behaviors on PDC policies for the subsequent years. The empirical results provide useful implications to the insurance companies and car dealers in developing various strategies for different targeting groups to promote the written volumes of PDC insurance policies.
Relation:	Journal of Asia Pacific Business Innovation and Technology Management
Appears in Collections:	[電視與網路行銷管理系] 專書、期刊論文或研討會議論文

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File	Description	Size	Format
paper published in JAPBITM Vol. 1 No. 3 (Oct. 2011) pp98-111.pdf		508Kb	Adobe PDF	3114	View/Open

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